I’m a product designer with a background in coaching, focused on creating products people actually understand and use. As a founding designer and CDO, I built and scaled a financial health company— leading UX/UI, shaping the product strategy, and working directly with users to inform every decision.
How I think about Product Design
Great products are built on a deep understanding of people, not just requirements. I design experiences that reduce friction, build trust, and feel intuitive from the very first interaction.
I approach design by starting with real user behavior, through research, conversations, and observation, then iterating quickly to test what actually works. I’m comfortable working in ambiguity and often help teams define the problem before jumping into solutions.
My work focuses on creating clarity in complex spaces, where trust and usability are critical. I collaborate closely with cross-functional teams to ensure design decisions are both user-centered and aligned with business goals.
Career Highlights
Spent 8 years traveling across the U.S., testing and refining products in real-world environments
Supported thousands of educators through research-driven training and financial coaching, both in-person and online
Built and led a national team of brand ambassadors to deliver workshops and generate meaningful user insights
Certified Professional Co-Active Coach, guiding individuals through growth, decision-making, and life transitions
Designed an investing app focused on socially and environmentally conscious users
Early foundation in photography and design, representing major U.S. brands through a historic advertising agency
Led design for startups featured in major publications, including Entrepreneur and The New York Times
Managed design and media for a three Michelin-starred restaurant group
Built and launched multiple startups, including a successfully funded Kickstarter campaign
Background in education as a former math teacher, basketball coach, and chess instructor in the Bronx